Philip Morris launches Reviti life insurance company with discounts for smokers who quit

The tobacco giant has started its own insurer with special discounts for smokers working on cessation.

Philip Morris International, the tobacco giant behind Marlboro cigarettes, has just opened its own insurer called Reviti life insurance.

Reviti is a wholly owned subsidiary of Philip Morris that will begin selling life insurance in the UK.

Though Reviti life insurance will start in the United Kingdom, the intention is to expand its sales into markets overseas as well. That said, what is interesting about this life insurance company owned by the tobacco giant is that it is offering special discounts to smokers. These discounts won’t be issued to smokers who keep up the habit, though. Instead, it will be offered to smokers to smokers who quit smoking or who switch to products that may be less carcinogenic, such as the e-cigarettes sold by Philip Morris.

On average, those who switch to vaping instead of smoking will benefit from a 2.5 percent discount on their life insurance premiums. That said, people who switch from smoking to Philip Morris’ iQOS heated tobacco product for three months will receive a much larger 25 percent discount on their premiums. People who quit smoking for a minimum of one year will receive a substantial 50 percent discount on their premiums, said the company in a CNBC report.

Non-smokers still pay considerably less, but the rewards for quitting pay off with Reviti life insurance.

Many other factors decide how much people will pay in life insurance premiums. In the U.K., the average non-smoker at 20 years old pays about £5 ($6.47) in monthly life insurance premiums. That would cover them with a £150,000 ($194,125) policy. On the other hand, a non-smoker at 40 years old with similar other health factors would pay that same amount for a policy that pays out £60,000 ($77,650).

Philip Morris said that the size of the discount for people quitting or using alternative products depends on their choice of options. The discounts were calculated, they said, by using scientific data in Reviti Life Insurance - Smoking - cigaretes, Ash tray

combination with the other individual risk factors of the consumer. While the company sells a wide spectrum of alternative products for smokers, they are clearly pushing their iQOS device for Reviti life insurance discounts. That gadget heats tobacco instead of actually burning it.

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